Market Testing Marketing Strategies

I wrote a post about testing marketing campaigns before they go live for the Datacap Blog this week.

Check it out here –>  http://datacapblog.com/process/testing-on-the-edge-of-a-cliff/

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Edging back off the cliff, attached to a climbing anchor by a “rope” barely thicker than a shoe lace, I yell up: “Hey Dario, this rope’s been tested, right?”  I realized immediately that I’m asking the question too late.  Much better to know before my life depended on it!

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