Digital Marketing for Collaborative Professionals

Class Syllabus

Student Takeaways:

  • Learn about digital marketing possibilities.
  • Create 2-3 immediately actionable ideas for your business.
  • Improved “writing for the web”.

This workshop will cover a wide range of digital marketing concepts, including websites, blogging, social media and email. We’ll also discuss offline approaches to marketing, including events, partnerships and references/referrals.   The class has three goals.

The first is to give collaborative professionals an overview of their digital marketing possibilities.  We will look at which marketing options are worth the time and effort it takes to create them (and which ones are not).  The second is to make sure you walk away with two or three excellent ideas you can put into action the next day.  The third is to make you feel comfortable writing blog posts and communicating in social media channels.

Class is very interactive – you will be grouped at the beginning of class and given a wide variety of exercises and thought experiments to work through.

I’m looking forward to working with you in April.


Join the Facebook group for answers to student questions and highly curated digital marketing content from around the web.

Buy the ‘Digital Marketing for Everyone’ book to learn about all the stuff I couldn’t fit into the class.

Print and Kindle versions available on Amazon:

Posted in Digital Marketing for Everyone, Social Media

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