How creatives can use social media to engage their audience

I gave a presentation/workshop at Paris Factory (hosted by ESCP) today with Professor Martin Kupp.  We talked about how creatives can effectively use social media.  Here’s the official description (+ introductions in French!)

Screen Shot 2013-04-16 at 1.47.33 PMFor the past two years I’ve been running small workshops on digital marketing.  This is going to be the first time I’ve ever used slides in my presentation.  Normally I am really opposed to slides because I think people tune out the second powerpoint turns on.  However, I am going to follow the simple rule of using only pictures (also only one idea per slide).  Here’s how the presentation turned out.

Thanks to all of the students for your active participation!
Students at Paris Factory
Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Social Media, Testing ideas in the real world

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