Trash-to-Street-Art makes awesome content for social media

tank grafitti

 

Hostlebro Foot Golf transformed an ugly slurry tank into a cool piece of street art and in the process generated a lot of excellent content for their social media page.  Check out the Facebook stats from a few days after the event:

Foot Golf FB stats

Here’s the story of how it happened.

gylletank-80

Here is what a typical slurry tank (gylletank) looks like.  Not really so pretty!

 

 

 

 

 

 

 

tank pre-paintHelle of Vesterhavets Fodboldgolf had a slurry tank on her property that she wanted to do something with.

 

 

 

 

 

 

 

cans of paintShe bought twenty boxes of spray paint and invited some local graffiti artists to decorate the tank.  You can see the results of their handiwork here on her Facebook page.

 

 

 

 

 

Helle took photos of the whole process and shared it on her Facebook page.

Graffiti art

Here are the stats again, with everything showing positive changes.

Foot Golf FB stats

I teach in my class on Digital Marketing that social media should be used to bring your fans inside your process and show them what you are doing.  This painting of an unused slurry tank is a perfect example.  Great work Helle!

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Posted in Class follow-up, Digital Marketing for Everyone, Social Media

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