Startup business model in medical industry @ WithoutModel.com [guest post]

Check out my co-authored/guest blog post on startup medo over at withoutmodel.com.

The sharing economy is ready to take over MRI machines, now that it has conquered bikes, cars and apartments.  Berlin-based medneo is offering physicians and hospitals clinical MRI images on a pay-by-case basis, letting them skip buying the expensive machines.  And it dramatically improves customer satisfaction by reducing the wait time for MRI scans from several weeks to few days. All this because they crafted an innovative business model in a mature industry.

Link: http://www.withoutmodel.com/martin-kupp/crafting-the-business-model-a-key-task-for-start-ups/

Posted in Lean Startup, Startup

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