I taught a one-day version of Digital Marketing for Business Growth at General Assembly last week. Below are a collection of resources that came up during class discussion.
Setting up an email campaign on Mailchimp – video from class: http://www.youtube.com/watch?v=Yj4QeMmclF0
And a better description of Facebook/Mailchimp comment and integration: http://blog.mailchimp.com/add-facebook-comments-to-your-mailchimp-campaigns/
Intro to Google Analytics – video from class: http://www.youtube.com/watch?v=tZR0M-lVCr8
Time boxing for efficiently creating content: http://workawesome.com/productivity/timeboxing/
I am going to start putting together a digital marketing best practices page. My initial thought it to have it as a running stream of ideas that I will link to from my blog and social accounts. In fact, it turns out this is already going strong on Pinterest – http://www.pinterest.com/search/boards/?q=digital%20marketing, so I’ll start there. Here’s the board I’ll be curating – http://www.pinterest.com/eric2morrow/digital-marketing-best-practices/.
On a similar note, you can look at whichtestwon.com, which runs lot of interesting split tests.
My free recorded classes on paid Search Engine Marketing (Google Adwords and Facebook Advertising)