Digital Marketing for Business Growth: GA NY Class Followup

I taught a one-day version of Digital Marketing for Business Growth at General Assembly last week.  Below are a collection of resources that came up during class discussion.

General Assembly class 9/13

Setting up an email campaign on Mailchimp – video from class: http://www.youtube.com/watch?v=Yj4QeMmclF0

And a better description of Facebook/Mailchimp comment and integration: http://blog.mailchimp.com/add-facebook-comments-to-your-mailchimp-campaigns/

Intro to Google Analytics – video from class: http://www.youtube.com/watch?v=tZR0M-lVCr8

Time boxing for efficiently creating content: http://workawesome.com/productivity/timeboxing/

My favorite marketing contenthttp://blog.kissmetrics.com/ and http://www.fourhourworkweek.com/blog/

I am going to start putting together a digital marketing best practices page.  My initial thought it to have it as a running stream of ideas that I will link to from my blog and social accounts.  In fact, it turns out this is already going strong on Pinterest – http://www.pinterest.com/search/boards/?q=digital%20marketing, so I’ll start there.  Here’s the board I’ll be curating – http://www.pinterest.com/eric2morrow/digital-marketing-best-practices/.

On a similar note, you can look at whichtestwon.com, which runs lot of interesting split tests.

My free recorded classes on paid Search Engine Marketing (Google Adwords and Facebook Advertising)

Class 1 – http://www.youtube.com/watch?v=79k2b34CcMQ
Class 2 – http://www.youtube.com/watch?v=2kB7NLc4QZY

Class syllabus to download

Posted in Class follow-up, Digital Marketing for Everyone

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