Reading list for Entrepreneurship class at Oklahoma University

Reading List for Entrepreneurship and Customer Acquisition

Please do all the reading for each class before the class it is listed under.

Class 1:

Looking For Customers? Be A Hunter, Not A Gatherer

Do things that don’t scale


Rent the Runway

MailChimp Optional:



Tom’s Shoes 


Class 2:

Digital Marketing for Everyone –

10/20/30 pitch rule:


Class 3:  Watch any that you find interesting.  I suggest Create and Send a Campaign. (feel free to browse through, but watch full intro)


Class 4:

Start Something That Matters:



Class 5:



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