Reading list for Entrepreneurship class at Oklahoma University

Reading List for Entrepreneurship and Customer Acquisition

Please do all the reading for each class before the class it is listed under.

Class 1:

Looking For Customers? Be A Hunter, Not A Gatherer

http://www.fastcolabs.com/3015583/open-company/looking-for-customers-be-a-hunter-not-a-gatherer

Do things that don’t scale

http://paulgraham.com/ds.html

MakerBot

Rent the Runway

MailChimp Optional: http://cofounder.tv/videos/cofounder-mailchimp-shares-story/

ZipCar

Dropbox

Tom’s Shoes 

 

Class 2:

Digital Marketing for Everyone – http://amzn.to/UXT2aL

10/20/30 pitch rule: http://blog.guykawasaki.com/2005/12/the_102030_rule.html

ericmorrow.com/startup-pitch-decks

 

Class 3:

http://kb.mailchimp.com/video-index/  Watch any that you find interesting.  I suggest Create and Send a Campaign.

http://searchengineland.com/how-to-use-the-keyword-planner-the-new-keyword-tool-from-google-adwords-157123

http://www.appsumo.com/googlevid/ (feel free to browse through, but watch full intro)

http://37signals.com/svn/posts/3575-how-much-water-can-you-sell

 

Class 4:

Start Something That Matters: http://www.amazon.com/Start-Something-Matters-Blake-Mycoskie/dp/0812981448

WIKISPEED case: https://www.dropbox.com/s/fd1p7sphf4ymftv/WIKISPEED%20case.pdf

 

Class 5:

http://www.uxbooth.com/articles/complete-beginners-guide-to-interaction-design/

http://www.uxbooth.com/articles/focusing-interaction-design-with-design-strategy/

http://developer.yahoo.com/ypatterns/

 

 

Posted in Education, Marketing

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