Pinterest and Instagram – the second step

I got this question recently from an artist I’m working on, who has been working on his social media presence – http://instagram.com/pepijndejonge and http://www.pinterest.com/dejongepepijn/

Hello Eric, 
I’ve been posting pictures for a while as you’ve noticed, but the ball isn’t rolling yet….
Could you write me about this and share your opinion/ideas. 

How you’ll feel getting going!

I first wrote about starting an Instagram account and Pinterest board on my blog. My opinion is that before anything else, the accounts need to active and populated with content. Pepijn is there!

Step 2 is to start talking about your work publicly. That can mean online and offline.

Let’s start with online.

We need to get traffic to your page. The way people discover art online is varied and can include clicking around on twitter/pinterest/facebook. But more likely is that your art gets covered in a blog or on a social media site of someone who has more followers than you. And normally the way this stuff works is that someone with 50 followers gets covered by someone with 500. And then upwards from there, normally taking small steps up as you go along. Here is one such place that I really like: http://www.mymodernmet.com/ It is essentially the same idea as getting your work into a studio or exhibit space. Here’s how it begins: http://www.mymodernmet.com/notes/Submit_a_Link

There are literally endless examples of this sort of curation going on for the web. You can get your work featured in something like My Modern Met, in a magazine, email newsletter, and so forth. Generally, this work is called PR. You need to think about how people discover new art and artists and try and put your work in those channels. The more niche the channel the better to start with. For Pepijn, I would find a Pinterest page that looks at cool, illustrated art or a blog that covers kid’s books for moms that have interesting, non-mainstream art.

At the beginning, as you’ll find out, getting people to channels you own yourself (like your pinterest page) is hard. That’s why you need to get your work into other channels, but it all starts with first having a presence where people can easily find and share your work if they are so inclined.

Now for offline.

This is the potentially more reasonable path to follow. Sometimes online success stands on its own, but normally online success mirrors offline. Meaning people learn about you or discover you somewhere else and then choose to follow you online so that can stay current. What that means is, for example, making sure your business card has your social media sites on it. And making sure your books or other artwork that you sell or giveaway has your info on it.

It also means being active in the real world – going to shows, having a booth at different events, meeting people. I always refer new businesses to these two articles – Be a hunter, not a gatherer and 1000 true fans.

Tagged with: , ,
Posted in Digital Marketing for Everyone, Marketing, Social Media

Leave a Reply

Your email address will not be published. Required fields are marked *

*