Blog Archives

Class 9, Week 5 – Customer Relationships

Customer relationships are the interplay of customers, sales channel, value prop and marketing. It’s the more holistic side of thinking about your customer and is highly relevant to the teams.

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Posted in Lean Startup, Marketing

Class 8, Week 4 – Pitching!

Pitches should include data from the team’s experiments, embed stories so there is a narrative to the pitch, skip cliches , and use images not words!

Posted in Lean Startup, Startup, Testing ideas in the real world

Class 7, Week 4 – Customer Channels

The heart of the curriculum today was distribution channels. That is, the way customers are going to get their products or services delivered.

Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Class 6, Week 3 – Customer Acquistion

This week the teams asked to discuss customer acquisition. I structure the curriculum to be as helpful as possible for their current problems.

Posted in Education, Lean Startup, Marketing, Testing ideas in the real world

Class 5, Week 3 – Customer Segments and more lean startup experiments

Moving into the third week now of the startup accelerator, I’m starting to get more of a rhythm for how the business model canvas class is run.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Class 4, Week 2 – Scrum, Agile and Kanban

I think the Kanban Board, embodying the two schools of Scrumm and Agile, is the perfect tool to cut through the clutter and focus a team.

Posted in Education, Lean Startup

Class 3, Week 2 – Value Prop and invalidated hypotheses

I was very excited for class this week, because it meant I got to hear results from the first round of hypothesis testing! Validated or invalidated hypotheses awaited.

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Posted in Digital Marketing for Everyone

Pinterest and Instagram – the second step

Social media accounts need to active and populated with your content. Step 2 is to start talking about your work publicly.

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Class 2, Week 1 – Legal matters and good experiments

I view good experiments as the most critical skill to improve as an entrepreneur. The problem to avoid is bi-fold: (1) throwing everything at the wall to see what sticks and (2) not completing experiments before starting new ones.

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Posted in Design, Education, Lean Startup, Startup, Testing ideas in the real world, Videos

Class 1, Week 1 – Business Model Canvas

The goal of the first class is to get the teams into “startup” mode. That means out of school mode, where they are supposed to be giving the right answer.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Agenda for kicking off a startup accelerator

I had an idea of what we needed to accomplish at the kickoff but I didn’t have a proper agenda I wanted to follow. In the true spirit of learning and entrepreneurship, I discovered that was a mistake! So here’s the agenda I wish I had made before the kickoff.

Posted in Education, Startup, Testing ideas in the real world

Ten week startup accelerator starts Monday at the University of Oklahoma

Week 1 of the startup accelerator at the University of Oklahoma

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Going on television

On Friday I went on television for the first time. Honestly, it was nerve wracking to start. I don’t feel comfortable being interviewed – I’d rather just talk and teach.

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world

First steps on Pinterest for Artists

I think Instagram and Pinterest are two of the most effective and easiest to use social media platforms for helping an artist show off her work. Tubmlr rates a near third for me. I recently wrote about how my friend Pepijn,

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Teaching entrepreneurship in rapid fire fashion

Going through this entrepreneurial process in a rigorous, rapid and iterative way will align what a business makes with what the customer wants to buy.

Posted in Design, Digital Marketing for Everyone, Education, Marketing