Lean Product Development: Schedule for one week General Assembly & 500 Startups pre-accelerator

General Assembly recently partnered with 500 Startups to provide a pre-accelerator prep program for new graduates of of GA immersion programs. During the four week program, the startups will spend one week at GA's SF campus learning the ins and out of lean product development. Read more
Posted in Lean Startup, Startup

Guerrilla Marketing for Social Entrepreneurship

Here's the syllabus for a new class I'm teaching on guerrilla marketing for social entrepreneurship at the Cube at UNC today. All the examples are at the bottom. Feel free to use the workshop in your own space. Timeline: 5-515 Introductions & Purpose of guerrilla marketing 515-530 Social cause: PSAs, then Watch Pillows and Fuck the Poor. Get list of what people thought was effective/not effective 530 - 540 Generate the 5 rules of Guerilla Marketing 540 - 550 Use your product: Read more
Posted in Education, Social Media, Startup

Heat Mapping to Register Preferences

How to register the intensity of respondents' preferences to a survey Read more
Posted in Class follow-up, Lean Startup, Marketing, Testing ideas in the real world

Tracking Lean Startup experiments

Here are a few tools you can check out for tracking Lean Startup experiments. This is a very common question from both my work with startups through the Lean Accelerator as well as from big companies learning rapid prototyping/testing at General Assembly. Read more
Posted in Class follow-up, Lean Startup, Testing ideas in the real world

Critique of a lean test and ideas on when to kill it and move on

Critique of a lean test and ideas on when to kill it and move on Read more
Tagged with:
Posted in Lean Startup

Videos from the OU Accelerator: Lessons Learned and Demo Day

This is a collection of videos of the final presentations of the summer 2014 OU Accelerator class. Read more
Posted in Education, Lean Startup

The pre-commitment mechanism for accountability in Lean Startup

Pre-commitment means deciding ahead of time what you’ll do if the results of a lean experiment turn out one-way or the other. It was one of the most effective tools I used this summer to move five startup teams from ideas to revenue in ten weeks. Read more
Tagged with: , ,
Posted in Lean Startup, Startup, Testing ideas in the real world

From Launch Pad to Demo Day

In between class 15 (Resources and Costs) and demo day, the students worked on financial modeling and prepping their presentations. Read more
Posted in Digital Marketing for Everyone, Education, Lean Startup, Testing ideas in the real world

Class 15, Week 8 – Resources, Activities and Costs

This class looks at the startup's key activities and resources, and how much they’ll cost, to make the product the business sells Read more
Posted in Lean Startup, Startup, Testing ideas in the real world

MVP examples from the real world

Here are a variety of Lean Startup-style MVP examples from businesses that I've worked with. Read more
Tagged with:
Posted in Lean Startup, Testing ideas in the real world

Class 14, Week 7 – Writing for the web

Writing for the web is a critical skill that will impact a startup during all of its life phases. Writing will almost always be how the company introduces itself to potential customers and investors. Read more
Tagged with: ,
Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Startup

Class 13, Week 7 – Partners

A true partner would identify you as a partner too! Read more
Tagged with:
Posted in Lean Startup

Class 12, Week 6 – Storyboarding

Anytime you've seen an intro or explanatory video on the web, it started as a storyboard. Read more
Tagged with:
Posted in Marketing, Social Media, Startup, Testing ideas in the real world

Class 11, Week 6 – Revenue Streams

Steve Blank defines "Revenue Model" as the strategy the company uses to generate cash from each Customer Segment. In short, it's how the company gets paid. Read more
Tagged with:
Posted in Lean Startup, Startup, Testing ideas in the real world

Class 10, Week 5 – Digital Marketing (paid ads focus)

The teams asked if we could look at how paid advertising and digital marketing works, particularly for Google and Facebook. Read more
Posted in Digital Marketing for Everyone, Education, Marketing