Blog Archives

John Boyd and social media marketing

I recently finished Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram.  The book tells the story of an Air Force fighter pilot who brought a radically different way of thinking about buying and flying fighter

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Posted in Book Review, IBM, Marketing

Books I recommend (or… what to read next)

If you’re wonder what you should read next, try one of my all time favorites. These are what I recommend what people ask what they should read next.

Posted in Book Review

Book Review: Digital Body Language by Steven Woods

Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Eloqua turns customer acquisition into a measurable and repeatable automated process. Takeaways 1. Buying has changed.  I’m not a salesman by trade,

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Posted in Book Review