Blog Archives

Heat Mapping to Register Preferences

How to register the intensity of respondents’ preferences to a survey

Posted in Class follow-up, Lean Startup, Marketing, Testing ideas in the real world

Tracking Lean Startup experiments

Here are a few tools you can check out for tracking Lean Startup experiments. This is a very common question from both my work with startups through the Lean Accelerator as well as from big companies learning rapid prototyping/testing at General Assembly.

Posted in Class follow-up, Lean Startup, Testing ideas in the real world

Entrepreneurship thrives in Tulsa

I went up to Tulsa this week to hang out with OU’s Center for the Creation of Economic Wealth (CCEW) and their very own Taylor Potter. She arranged a whirlwind tour of Tulsa and setup a few workshops with local entrepreneurs.

Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world, Travel

Digital Marketing for Business Growth: GA NY Class Followup

A collection of resources that came up during class discussion at the General Assembly digital marketing workshop in September 2013.

Posted in Class follow-up, Digital Marketing for Everyone

Digital Marketing for Business Growth: Workshop followup with resources/links

List of resources based on student questions from the weekend workshop Digital Marketing for Business Growth at General Assembly London.

Posted in Class follow-up, Digital Marketing for Everyone

Trash-to-Street-Art makes awesome content for social media

  Hostlebro Foot Golf transformed an ugly slurry tank into a cool piece of street art and in the process generated a lot of excellent content for their social media page.  Check out the Facebook stats from a few days

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Posted in Class follow-up, Digital Marketing for Everyone, Social Media

Lean testing creative ideas with ESCP Paris Factory

I’m giving a presentation on how creatives can lean test their ideas today at ESCP’s Paris Factory with Martin Kupp.  I’m going to open with a story about trying to bring Indian designer jewelry to market in New York City

Posted in Class follow-up, Lean Startup, Testing ideas in the real world

BIGGER digital marketing course

I’ve been teaching digital marketing for the last two years and the most common feedback I get from my students is that they want more – more content, more time, more hands-on training and more of my own commentary and

Posted in Class follow-up, Design, Digital Marketing for Everyone, Education, Lean Startup, Marketing

Getting groovy with “Lean Startup”

Last week I taught a class on Lean Startup at Republikken.  In this post I’m going to introduce the two tools I think you need to get started with Lean Startup. The two most important Lean Startup tools – MVPs

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Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Testing ideas in the real world

How creatives can use social media to engage their audience

I gave a presentation/workshop at Paris Factory (hosted by ESCP) today with Professor Martin Kupp.  We talked about how creatives can effectively use social media.  Here’s the official description (+ introductions in French!) For the past two years I’ve been

Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Social Media, Testing ideas in the real world

How to start building your email list

Last week I traveled to Holstebro at the invitation of Lasse from Lynfabrikken to teach digital marketing.  The class was made up of all local business owners, two newspaper men and some representatives of the municipality. One interesting topic that

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Travel

How does your customer make a decision to buy from you?

I had a great class with students at 3rd Ward last week.  Teaching here always feels like going home!  And I signed up with the Education Department here to build out a few different versions of the course that will

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Use your customers’ questions to simply create compelling content

This week I did a workshop with the New York Association of Collaborative Professionals.  Collaborative professionals (CP) work with couples getting a divorce and offer a respectful, dignified approach as an alternative to a litigated (and frequently destructive) divorce.  I find

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Cultural sensitivity, class follow-up from GA Berlin

When I asked my Berlin class to do their first breakout session, each person turned to their worksheet and started filling out the demographic bubbles individually and quietly.  It turned out to be a cultural thing here – put your

Posted in Class follow-up, Digital Marketing for Everyone, Travel

Digital Marketing at General Assembly London

Class follow-up post from digital marketing course at General Assembly London

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Startup, Travel