Blog Archives

Digital Marketing for charities and non-profits, with Catchafire

Last night I taught a class, sponsored by Catchafire, on how non-profits can market themselves.  The typical student for “Digital Marketing for Everyone” is an entrepreneur thinking about how to bring a new product to market.  It was a really fun experience

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Digitally marketing “Digital Marketing for Everyone”

Shannon and I taught at General Assembly this week and had a great class of extremely diverse businesses.  We had a whole range of digital startups (videos, roommates, networking, renters), a non-profit matchmaker, a pharma development professional, a nostalgic candy

Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media, Startup

Bring your fans inside your process

I taught ‘Digital Marketing’ at the 3rd Ward on Wednesday.  3rd Ward is where I first started teaching and the students there tend to be creative professionals like artists, photographers, craftsmen and authors.  In this class there was also a family

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Danish “Digital Marketing” at Republikken, creative co-working space in Copenhagen

Yesterday I worked with three entrepreneurs, Carolina, Iben and Sophie, at Republikken in Copenhagen.  Since the class was so small I really got to know everyone which was fun for me. Carolina recently left Philips and is looking for a

Posted in Class follow-up, Digital Marketing for Everyone, Social Media, Startup

French ‘Digital Marketing’ at Le Camping, Startup Incubator

Le Camping I worked with several teams of entrepreneurs yesterday at Le Camping in Paris.  Le Camping is a startup incubator founded by Silicon Sentier, “who believe that redistribution of power thanks to the Internet and the emergence of digital culture

Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Travel

Following up from NYU seminar

Last week I sat down with about 25 NYU professors and TAs for NYU’s MAP program (the freshman required curriculum) to discuss using social media in the classroom.  The purpose of the seminar was to introduce them to some of

Posted in Class follow-up, Education, Social Media