Blog Archives

From Launch Pad to Demo Day

In between class 15 (Resources and Costs) and demo day, the students worked on financial modeling and prepping their presentations.

Posted in Digital Marketing for Everyone, Education, Lean Startup, Testing ideas in the real world

Class 14, Week 7 – Writing for the web

Writing for the web is a critical skill that will impact a startup during all of its life phases. Writing will almost always be how the company introduces itself to potential customers and investors.

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Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Startup

Class 10, Week 5 – Digital Marketing (paid ads focus)

The teams asked if we could look at how paid advertising and digital marketing works, particularly for Google and Facebook.

Posted in Digital Marketing for Everyone, Education, Marketing

Class 3, Week 2 – Value Prop and invalidated hypotheses

I was very excited for class this week, because it meant I got to hear results from the first round of hypothesis testing! Validated or invalidated hypotheses awaited.

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Posted in Digital Marketing for Everyone

Pinterest and Instagram – the second step

Social media accounts need to active and populated with your content. Step 2 is to start talking about your work publicly.

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Going on television

On Friday I went on television for the first time. Honestly, it was nerve wracking to start. I don’t feel comfortable being interviewed – I’d rather just talk and teach.

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world

First steps on Pinterest for Artists

I think Instagram and Pinterest are two of the most effective and easiest to use social media platforms for helping an artist show off her work. Tubmlr rates a near third for me. I recently wrote about how my friend Pepijn,

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Teaching entrepreneurship in rapid fire fashion

Going through this entrepreneurial process in a rigorous, rapid and iterative way will align what a business makes with what the customer wants to buy.

Posted in Design, Digital Marketing for Everyone, Education, Marketing

Getting started on Instagram for artists

Artists ask me all the time how they can get their work “out there”. The standard entrepreneurship toolkit of finding and solving customer problems doesn’t fit so well for artists. I now recommend the twin social platforms of Pinterest and

Posted in Digital Marketing for Everyone, Marketing, Social Media

Entrepreneurship thrives in Tulsa

I went up to Tulsa this week to hang out with OU’s Center for the Creation of Economic Wealth (CCEW) and their very own Taylor Potter. She arranged a whirlwind tour of Tulsa and setup a few workshops with local entrepreneurs.

Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world, Travel

Startup Pitch Decks

While putting a pitch deck together for Inovev, I recently did some research on the current state of affairs in startup pitch decks. Here are some examples I found that are good starting points/ideas for discussion.

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Posted in Digital Marketing for Everyone, Marketing, Startup

Digital Marketing for Business Growth: GA NY Class Followup

A collection of resources that came up during class discussion at the General Assembly digital marketing workshop in September 2013.

Posted in Class follow-up, Digital Marketing for Everyone

Digital Marketing for Business Growth: Workshop followup with resources/links

List of resources based on student questions from the weekend workshop Digital Marketing for Business Growth at General Assembly London.

Posted in Class follow-up, Digital Marketing for Everyone

Create quality coworking classes that can be taught by anyone

As coworking becomes more popular, coworking spaces are starting to offer more and more classes.  Some spaces like the 3rd Ward have very mature class offerings, while others like Republikken and Mutinerie are ramping up their coworking classes schedule.  And

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Posted in 3rd Ward, Digital Marketing for Everyone, Education

How Sparkes Wellness sold out a private event in three days

Elyse Sparkes, both a student of “Digital Marketing for Everyone” and a swing dancing friend, teaches mindful movement training at Sparkes Wellness.  She recently sold out a private event at $450 per person in a few days.  I wanted to

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Social Media, success stories, Testing ideas in the real world