Blog Archives

Trash-to-Street-Art makes awesome content for social media

  Hostlebro Foot Golf transformed an ugly slurry tank into a cool piece of street art and in the process generated a lot of excellent content for their social media page.  Check out the Facebook stats from a few days

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Posted in Class follow-up, Digital Marketing for Everyone, Social Media

BIGGER digital marketing course

I’ve been teaching digital marketing for the last two years and the most common feedback I get from my students is that they want more – more content, more time, more hands-on training and more of my own commentary and

Posted in Class follow-up, Design, Digital Marketing for Everyone, Education, Lean Startup, Marketing

Getting groovy with “Lean Startup”

Last week I taught a class on Lean Startup at Republikken.  In this post I’m going to introduce the two tools I think you need to get started with Lean Startup. The two most important Lean Startup tools – MVPs

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Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Testing ideas in the real world

How creatives can use social media to engage their audience

I gave a presentation/workshop at Paris Factory (hosted by ESCP) today with Professor Martin Kupp.  We talked about how creatives can effectively use social media.  Here’s the official description (+ introductions in French!) For the past two years I’ve been

Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Social Media, Testing ideas in the real world

How to start building your email list

Last week I traveled to Holstebro at the invitation of Lasse from Lynfabrikken to teach digital marketing.  The class was made up of all local business owners, two newspaper men and some representatives of the municipality. One interesting topic that

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Travel

How does your customer make a decision to buy from you?

I had a great class with students at 3rd Ward last week.  Teaching here always feels like going home!  And I signed up with the Education Department here to build out a few different versions of the course that will

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Use your customers’ questions to simply create compelling content

This week I did a workshop with the New York Association of Collaborative Professionals.  Collaborative professionals (CP) work with couples getting a divorce and offer a respectful, dignified approach as an alternative to a litigated (and frequently destructive) divorce.  I find

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Cultural sensitivity, class follow-up from GA Berlin

When I asked my Berlin class to do their first breakout session, each person turned to their worksheet and started filling out the demographic bubbles individually and quietly.  It turned out to be a cultural thing here – put your

Posted in Class follow-up, Digital Marketing for Everyone, Travel

Digital Marketing at General Assembly London

Class follow-up post from digital marketing course at General Assembly London

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Startup, Travel

‘Digital Marketing for Everyone’ book release party (+photos!)

In January, Shannon and I launched the first edition of our book “Digital Marketing for Everyone”.  Thanks to all the performers who entertained us throughout the night!   Thanks to Dona for the photography and Angela and the Muse for

Posted in Digital Marketing for Everyone

Digital Marketing with Lady Gaga

In “Digital Marketing for Everyone”, I teach my students that social media is not a place to sell.  Instead, it is a place to get your fans together as a community and bring them inside your process.  My friend and colleague Martin Kupp,

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Posted in Digital Marketing for Everyone, Guest Blog, Marketing, Social Media, Startup

Evaluating applications to Le Camping accelerator using Lean Startup methodology

I’ve been reading a lot about lean startup lately, getting ready to teach classes at ESCP – Paris Factory and Republikken in April. I’ve also been reviewing startup applications for the next season of Le Camping, here in Paris.  I want

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Posted in Digital Marketing for Everyone, Marketing, Startup

Digital Marketing for Collaborative Professionals

Class Syllabus Student Takeaways: Learn about digital marketing possibilities. Create 2-3 immediately actionable ideas for your business. Improved “writing for the web”. This workshop will cover a wide range of digital marketing concepts, including websites, blogging, social media and email.

Posted in Digital Marketing for Everyone, Social Media

Digital Marketing for charities and non-profits, with Catchafire

Last night I taught a class, sponsored by Catchafire, on how non-profits can market themselves.  The typical student for “Digital Marketing for Everyone” is an entrepreneur thinking about how to bring a new product to market.  It was a really fun experience

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

New syllabus: Writing, Analytics and Optimization

“Digital Marketing for Everyone” was designed to answer the question “What should I be doing for my business?”, digital marketing-wise.  I got feedback from students that after taking that class, they now want to know “Is it working?”  This new class will

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Posted in Digital Marketing for Everyone, Marketing, Social Media