Blog Archives

Guerrilla Marketing for Social Entrepreneurship

Here’s the syllabus for a new class I’m teaching on guerrilla marketing for social entrepreneurship at the Cube at UNC today. All the examples are at the bottom. Feel free to use the workshop in your own space. Timeline: 5-515 Introductions &

Posted in Education, Social Media, Startup

Videos from the OU Accelerator: Lessons Learned and Demo Day

This is a collection of videos of the final presentations of the summer 2014 OU Accelerator class.

Posted in Education, Lean Startup

From Launch Pad to Demo Day

In between class 15 (Resources and Costs) and demo day, the students worked on financial modeling and prepping their presentations.

Posted in Digital Marketing for Everyone, Education, Lean Startup, Testing ideas in the real world

Class 10, Week 5 – Digital Marketing (paid ads focus)

The teams asked if we could look at how paid advertising and digital marketing works, particularly for Google and Facebook.

Posted in Digital Marketing for Everyone, Education, Marketing

Class 6, Week 3 – Customer Acquistion

This week the teams asked to discuss customer acquisition. I structure the curriculum to be as helpful as possible for their current problems.

Posted in Education, Lean Startup, Marketing, Testing ideas in the real world

Class 5, Week 3 – Customer Segments and more lean startup experiments

Moving into the third week now of the startup accelerator, I’m starting to get more of a rhythm for how the business model canvas class is run.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Class 4, Week 2 – Scrum, Agile and Kanban

I think the Kanban Board, embodying the two schools of Scrumm and Agile, is the perfect tool to cut through the clutter and focus a team.

Posted in Education, Lean Startup

Class 2, Week 1 – Legal matters and good experiments

I view good experiments as the most critical skill to improve as an entrepreneur. The problem to avoid is bi-fold: (1) throwing everything at the wall to see what sticks and (2) not completing experiments before starting new ones.

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Posted in Design, Education, Lean Startup, Startup, Testing ideas in the real world, Videos

Class 1, Week 1 – Business Model Canvas

The goal of the first class is to get the teams into “startup” mode. That means out of school mode, where they are supposed to be giving the right answer.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Agenda for kicking off a startup accelerator

I had an idea of what we needed to accomplish at the kickoff but I didn’t have a proper agenda I wanted to follow. In the true spirit of learning and entrepreneurship, I discovered that was a mistake! So here’s the agenda I wish I had made before the kickoff.

Posted in Education, Startup, Testing ideas in the real world

Ten week startup accelerator starts Monday at the University of Oklahoma

Week 1 of the startup accelerator at the University of Oklahoma

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Teaching entrepreneurship in rapid fire fashion

Going through this entrepreneurial process in a rigorous, rapid and iterative way will align what a business makes with what the customer wants to buy.

Posted in Design, Digital Marketing for Everyone, Education, Marketing

Reading list for Entrepreneurship class at Oklahoma University

Reading List for Entrepreneurship and Customer Acquisition at Oklahoma University

Please do all the reading for each class before the class it is listed under.

Posted in Education, Marketing

The head fake: great exercises for teaching entrepreneurship

“If skill could be gained by watching, every dog would become a butcher.” —Turkish proverb (compliments to Tim Ferriss and the Four Hour Chef) Sitting in a room listening to someone speak for an hour or two has rarely worked

Posted in Design, Education, Lean Startup, Testing ideas in the real world

Create quality coworking classes that can be taught by anyone

As coworking becomes more popular, coworking spaces are starting to offer more and more classes.  Some spaces like the 3rd Ward have very mature class offerings, while others like Republikken and Mutinerie are ramping up their coworking classes schedule.  And

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Posted in 3rd Ward, Digital Marketing for Everyone, Education