Blog Archives

How to get your company experts to blog

If you work in social media as part of a marketing team, you’ve definitely heard “I don’t have time to blog” from your subject matter experts.  I work for IBM and a big part of my job is to encourage

Posted in IBM, Social Media

A social media lead’s focus should be inside the company

I work as a social media lead for a competitive team focused on Oracle inside of IBM.  I maintain a site called SmarterQuestions.org.  Part of my role is to manage the SmarterQuestions presence on social media sites (primarily Facebook and

Posted in IBM

Pushing social media responsibility down to the lowest possible level

In my role as social media lead at IBM for a competitive team on Oracle, and editor for the SmarterQuestions.org blog, I’ve been thinking about the best place to put the responsibility for social media activity. And then I read

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Posted in IBM

John Boyd and social media marketing

I recently finished Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram.  The book tells the story of an Air Force fighter pilot who brought a radically different way of thinking about buying and flying fighter

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Posted in Book Review, IBM, Marketing

How and why I joined IBM as a social media lead to work on SmarterQuestions.org

I work for IBM and my official title is “Social Media Lead”. I joined the competitive team to work on a project called SmarterQuestions.org. SmarterQuestions was just getting formed as a response to Oracle’s acquisition of Sun.

Posted in IBM