Blog Archives

Class 6, Week 3 – Customer Acquistion

This week the teams asked to discuss customer acquisition. I structure the curriculum to be as helpful as possible for their current problems.

Posted in Education, Lean Startup, Marketing, Testing ideas in the real world

Class 5, Week 3 – Customer Segments and more lean startup experiments

Moving into the third week now of the startup accelerator, I’m starting to get more of a rhythm for how the business model canvas class is run.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Class 4, Week 2 – Scrum, Agile and Kanban

I think the Kanban Board, embodying the two schools of Scrumm and Agile, is the perfect tool to cut through the clutter and focus a team.

Posted in Education, Lean Startup

Class 2, Week 1 – Legal matters and good experiments

I view good experiments as the most critical skill to improve as an entrepreneur. The problem to avoid is bi-fold: (1) throwing everything at the wall to see what sticks and (2) not completing experiments before starting new ones.

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Posted in Design, Education, Lean Startup, Startup, Testing ideas in the real world, Videos

Class 1, Week 1 – Business Model Canvas

The goal of the first class is to get the teams into “startup” mode. That means out of school mode, where they are supposed to be giving the right answer.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Ten week startup accelerator starts Monday at the University of Oklahoma

Week 1 of the startup accelerator at the University of Oklahoma

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Going on television

On Friday I went on television for the first time. Honestly, it was nerve wracking to start. I don’t feel comfortable being interviewed – I’d rather just talk and teach.

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world

Entrepreneurship thrives in Tulsa

I went up to Tulsa this week to hang out with OU’s Center for the Creation of Economic Wealth (CCEW) and their very own Taylor Potter. She arranged a whirlwind tour of Tulsa and setup a few workshops with local entrepreneurs.

Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world, Travel

Kickstarter success: funding a creative project

Julia Halpin successfully funded a $3500 campaign on Kickstarter for her recent dance project that included six dancers and thirty minutes of choreography, greatly eclipsing all of her previous projects in size and scope.  I asked her to sit down on Skype with

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Posted in Lean Startup, Marketing, success stories, Testing ideas in the real world

The head fake: great exercises for teaching entrepreneurship

“If skill could be gained by watching, every dog would become a butcher.” —Turkish proverb (compliments to Tim Ferriss and the Four Hour Chef) Sitting in a room listening to someone speak for an hour or two has rarely worked

Posted in Design, Education, Lean Startup, Testing ideas in the real world

Startup business model in medical industry @ WithoutModel.com [guest post]

Check out my co-authored/guest blog post on startup medo over at withoutmodel.com. The sharing economy is ready to take over MRI machines, now that it has conquered bikes, cars and apartments.  Berlin-based medneo is offering physicians and hospitals clinical MRI images on a pay-by-case

Posted in Lean Startup, Startup

How Sparkes Wellness sold out a private event in three days

Elyse Sparkes, both a student of “Digital Marketing for Everyone” and a swing dancing friend, teaches mindful movement training at Sparkes Wellness.  She recently sold out a private event at $450 per person in a few days.  I wanted to

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Social Media, success stories, Testing ideas in the real world

Lean testing creative ideas with ESCP Paris Factory

I’m giving a presentation on how creatives can lean test their ideas today at ESCP’s Paris Factory with Martin Kupp.  I’m going to open with a story about trying to bring Indian designer jewelry to market in New York City

Posted in Class follow-up, Lean Startup, Testing ideas in the real world

BIGGER digital marketing course

I’ve been teaching digital marketing for the last two years and the most common feedback I get from my students is that they want more – more content, more time, more hands-on training and more of my own commentary and

Posted in Class follow-up, Design, Digital Marketing for Everyone, Education, Lean Startup, Marketing

Getting groovy with “Lean Startup”

Last week I taught a class on Lean Startup at Republikken.  In this post I’m going to introduce the two tools I think you need to get started with Lean Startup. The two most important Lean Startup tools – MVPs

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Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Testing ideas in the real world