Blog Archives

Heat Mapping to Register Preferences

How to register the intensity of respondents’ preferences to a survey

Posted in Class follow-up, Lean Startup, Marketing, Testing ideas in the real world

Class 14, Week 7 – Writing for the web

Writing for the web is a critical skill that will impact a startup during all of its life phases. Writing will almost always be how the company introduces itself to potential customers and investors.

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Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Startup

Class 12, Week 6 – Storyboarding

Anytime you’ve seen an intro or explanatory video on the web, it started as a storyboard.

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Posted in Marketing, Social Media, Startup, Testing ideas in the real world

Class 10, Week 5 – Digital Marketing (paid ads focus)

The teams asked if we could look at how paid advertising and digital marketing works, particularly for Google and Facebook.

Posted in Digital Marketing for Everyone, Education, Marketing

Class 9, Week 5 – Customer Relationships

Customer relationships are the interplay of customers, sales channel, value prop and marketing. It’s the more holistic side of thinking about your customer and is highly relevant to the teams.

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Posted in Lean Startup, Marketing

Class 7, Week 4 – Customer Channels

The heart of the curriculum today was distribution channels. That is, the way customers are going to get their products or services delivered.

Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Class 6, Week 3 – Customer Acquistion

This week the teams asked to discuss customer acquisition. I structure the curriculum to be as helpful as possible for their current problems.

Posted in Education, Lean Startup, Marketing, Testing ideas in the real world

Pinterest and Instagram – the second step

Social media accounts need to active and populated with your content. Step 2 is to start talking about your work publicly.

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Going on television

On Friday I went on television for the first time. Honestly, it was nerve wracking to start. I don’t feel comfortable being interviewed – I’d rather just talk and teach.

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world

First steps on Pinterest for Artists

I think Instagram and Pinterest are two of the most effective and easiest to use social media platforms for helping an artist show off her work. Tubmlr rates a near third for me. I recently wrote about how my friend Pepijn,

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Teaching entrepreneurship in rapid fire fashion

Going through this entrepreneurial process in a rigorous, rapid and iterative way will align what a business makes with what the customer wants to buy.

Posted in Design, Digital Marketing for Everyone, Education, Marketing

Getting started on Instagram for artists

Artists ask me all the time how they can get their work “out there”. The standard entrepreneurship toolkit of finding and solving customer problems doesn’t fit so well for artists. I now recommend the twin social platforms of Pinterest and

Posted in Digital Marketing for Everyone, Marketing, Social Media

8 steps to building a successful coworking space

The 8 elements of building a successful coworking space that is part of the local business community as well as an engine for creativity, growth and jobs.

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Posted in Design, Marketing, Startup, success stories, Travel

Entrepreneurship thrives in Tulsa

I went up to Tulsa this week to hang out with OU’s Center for the Creation of Economic Wealth (CCEW) and their very own Taylor Potter. She arranged a whirlwind tour of Tulsa and setup a few workshops with local entrepreneurs.

Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world, Travel

Startup Pitch Decks

While putting a pitch deck together for Inovev, I recently did some research on the current state of affairs in startup pitch decks. Here are some examples I found that are good starting points/ideas for discussion.

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Posted in Digital Marketing for Everyone, Marketing, Startup