Blog Archives

Reading list for Entrepreneurship class at Oklahoma University

Reading List for Entrepreneurship and Customer Acquisition at Oklahoma University

Please do all the reading for each class before the class it is listed under.

Posted in Education, Marketing

Kickstarter success: funding a creative project

Julia Halpin successfully funded a $3500 campaign on Kickstarter for her recent dance project that included six dancers and thirty minutes of choreography, greatly eclipsing all of her previous projects in size and scope.  I asked her to sit down on Skype with

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Posted in Lean Startup, Marketing, success stories, Testing ideas in the real world

How Sparkes Wellness sold out a private event in three days

Elyse Sparkes, both a student of “Digital Marketing for Everyone” and a swing dancing friend, teaches mindful movement training at Sparkes Wellness.  She recently sold out a private event at $450 per person in a few days.  I wanted to

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Social Media, success stories, Testing ideas in the real world

BIGGER digital marketing course

I’ve been teaching digital marketing for the last two years and the most common feedback I get from my students is that they want more – more content, more time, more hands-on training and more of my own commentary and

Posted in Class follow-up, Design, Digital Marketing for Everyone, Education, Lean Startup, Marketing

How creatives can use social media to engage their audience

I gave a presentation/workshop at Paris Factory (hosted by ESCP) today with Professor Martin Kupp.  We talked about how creatives can effectively use social media.  Here’s the official description (+ introductions in French!) For the past two years I’ve been

Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Social Media, Testing ideas in the real world

How to start building your email list

Last week I traveled to Holstebro at the invitation of Lasse from Lynfabrikken to teach digital marketing.  The class was made up of all local business owners, two newspaper men and some representatives of the municipality. One interesting topic that

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Travel

How does your customer make a decision to buy from you?

I had a great class with students at 3rd Ward last week.  Teaching here always feels like going home!  And I signed up with the Education Department here to build out a few different versions of the course that will

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Use your customers’ questions to simply create compelling content

This week I did a workshop with the New York Association of Collaborative Professionals.  Collaborative professionals (CP) work with couples getting a divorce and offer a respectful, dignified approach as an alternative to a litigated (and frequently destructive) divorce.  I find

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Getting started with Lean Startup at Le Camping

I started mentoring a business called CoursAvenue (previously LeBonCours) at Le Camping.  Their goal is to make it easier to find local, well-reviewed classes on anything from yoga to dance to cooking.  I think of it as Yelp that can deep

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Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Digital Marketing at General Assembly London

Class follow-up post from digital marketing course at General Assembly London

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Startup, Travel

Digital Marketing with Lady Gaga

In “Digital Marketing for Everyone”, I teach my students that social media is not a place to sell.  Instead, it is a place to get your fans together as a community and bring them inside your process.  My friend and colleague Martin Kupp,

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Posted in Digital Marketing for Everyone, Guest Blog, Marketing, Social Media, Startup

Evaluating applications to Le Camping accelerator using Lean Startup methodology

I’ve been reading a lot about lean startup lately, getting ready to teach classes at ESCP – Paris Factory and Republikken in April. I’ve also been reviewing startup applications for the next season of Le Camping, here in Paris.  I want

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Posted in Digital Marketing for Everyone, Marketing, Startup

Digital Marketing for charities and non-profits, with Catchafire

Last night I taught a class, sponsored by Catchafire, on how non-profits can market themselves.  The typical student for “Digital Marketing for Everyone” is an entrepreneur thinking about how to bring a new product to market.  It was a really fun experience

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

New syllabus: Writing, Analytics and Optimization

“Digital Marketing for Everyone” was designed to answer the question “What should I be doing for my business?”, digital marketing-wise.  I got feedback from students that after taking that class, they now want to know “Is it working?”  This new class will

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Digitally marketing “Digital Marketing for Everyone”

Shannon and I taught at General Assembly this week and had a great class of extremely diverse businesses.  We had a whole range of digital startups (videos, roommates, networking, renters), a non-profit matchmaker, a pharma development professional, a nostalgic candy

Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media, Startup