Blog Archives

Guerrilla Marketing for Social Entrepreneurship

Here’s the syllabus for a new class I’m teaching on guerrilla marketing for social entrepreneurship at the Cube at UNC today. All the examples are at the bottom. Feel free to use the workshop in your own space. Timeline: 5-515 Introductions &

Posted in Education, Social Media, Startup

Class 12, Week 6 – Storyboarding

Anytime you’ve seen an intro or explanatory video on the web, it started as a storyboard.

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Posted in Marketing, Social Media, Startup, Testing ideas in the real world

Pinterest and Instagram – the second step

Social media accounts need to active and populated with your content. Step 2 is to start talking about your work publicly.

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Posted in Digital Marketing for Everyone, Marketing, Social Media

First steps on Pinterest for Artists

I think Instagram and Pinterest are two of the most effective and easiest to use social media platforms for helping an artist show off her work. Tubmlr rates a near third for me. I recently wrote about how my friend Pepijn,

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Getting started on Instagram for artists

Artists ask me all the time how they can get their work “out there”. The standard entrepreneurship toolkit of finding and solving customer problems doesn’t fit so well for artists. I now recommend the twin social platforms of Pinterest and

Posted in Digital Marketing for Everyone, Marketing, Social Media

How Sparkes Wellness sold out a private event in three days

Elyse Sparkes, both a student of “Digital Marketing for Everyone” and a swing dancing friend, teaches mindful movement training at Sparkes Wellness.  She recently sold out a private event at $450 per person in a few days.  I wanted to

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Social Media, success stories, Testing ideas in the real world

Trash-to-Street-Art makes awesome content for social media

  Hostlebro Foot Golf transformed an ugly slurry tank into a cool piece of street art and in the process generated a lot of excellent content for their social media page.  Check out the Facebook stats from a few days

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Posted in Class follow-up, Digital Marketing for Everyone, Social Media

How creatives can use social media to engage their audience

I gave a presentation/workshop at Paris Factory (hosted by ESCP) today with Professor Martin Kupp.  We talked about how creatives can effectively use social media.  Here’s the official description (+ introductions in French!) For the past two years I’ve been

Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Social Media, Testing ideas in the real world

How does your customer make a decision to buy from you?

I had a great class with students at 3rd Ward last week.  Teaching here always feels like going home!  And I signed up with the Education Department here to build out a few different versions of the course that will

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Use your customers’ questions to simply create compelling content

This week I did a workshop with the New York Association of Collaborative Professionals.  Collaborative professionals (CP) work with couples getting a divorce and offer a respectful, dignified approach as an alternative to a litigated (and frequently destructive) divorce.  I find

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Digital Marketing with Lady Gaga

In “Digital Marketing for Everyone”, I teach my students that social media is not a place to sell.  Instead, it is a place to get your fans together as a community and bring them inside your process.  My friend and colleague Martin Kupp,

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Posted in Digital Marketing for Everyone, Guest Blog, Marketing, Social Media, Startup

Digital Marketing for Collaborative Professionals

Class Syllabus Student Takeaways: Learn about digital marketing possibilities. Create 2-3 immediately actionable ideas for your business. Improved “writing for the web”. This workshop will cover a wide range of digital marketing concepts, including websites, blogging, social media and email.

Posted in Digital Marketing for Everyone, Social Media

Digital Marketing for charities and non-profits, with Catchafire

Last night I taught a class, sponsored by Catchafire, on how non-profits can market themselves.  The typical student for “Digital Marketing for Everyone” is an entrepreneur thinking about how to bring a new product to market.  It was a really fun experience

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

New syllabus: Writing, Analytics and Optimization

“Digital Marketing for Everyone” was designed to answer the question “What should I be doing for my business?”, digital marketing-wise.  I got feedback from students that after taking that class, they now want to know “Is it working?”  This new class will

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Posted in Digital Marketing for Everyone, Marketing, Social Media

Digitally marketing “Digital Marketing for Everyone”

Shannon and I taught at General Assembly this week and had a great class of extremely diverse businesses.  We had a whole range of digital startups (videos, roommates, networking, renters), a non-profit matchmaker, a pharma development professional, a nostalgic candy

Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media, Startup