Blog Archives

Bring your fans inside your process

I taught ‘Digital Marketing’ at the 3rd Ward on Wednesday.  3rd Ward is where I first started teaching and the students there tend to be creative professionals like artists, photographers, craftsmen and authors.  In this class there was also a family

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Danish “Digital Marketing” at Republikken, creative co-working space in Copenhagen

Yesterday I worked with three entrepreneurs, Carolina, Iben and Sophie, at Republikken in Copenhagen.  Since the class was so small I really got to know everyone which was fun for me. Carolina recently left Philips and is looking for a

Posted in Class follow-up, Digital Marketing for Everyone, Social Media, Startup

“Priming the pump” for surfers’ guest book

I’ve spent the last week with Las Palmas Surf Camp on Grand Canary island.  Gran Canaria is a beautiful island with spectacularly diverse landscapes, good waves and a chilled out local culture.  I definitely recommend a visit.  “Jordi” Villa is

Posted in Marketing, Social Media, Travel

How to get your company experts to blog

If you work in social media as part of a marketing team, you’ve definitely heard “I don’t have time to blog” from your subject matter experts.  I work for IBM and a big part of my job is to encourage

Posted in IBM, Social Media

Following up from NYU seminar

Last week I sat down with about 25 NYU professors and TAs for NYU’s MAP program (the freshman required curriculum) to discuss using social media in the classroom.  The purpose of the seminar was to introduce them to some of

Posted in Class follow-up, Education, Social Media

Social Socratic Method

In law school a favorite form of teachers questioning students is called the socratic method.  Wikipedia defines this as “a form of inquiry and debate between individuals with opposing viewpoints based on asking and answering questions to stimulate critical thinking

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Posted in Education, Social Media

The Digital Interactive Classroom

The university professor can take advantage of a variety of (mostly) free software tools to better engage her students.  I like to think of a classroom as a natural social network, a mini-ecosystem inside the larger university, where students can better

Posted in Education, Social Media

Social media in higher education

Last night I went to the holiday party for the Op-Ed Project and met two professors (CUNY and NYU) who are interested in making better use of social media in their higher education classrooms.  I spend a lot of my day

Posted in Education, Social Media