Blog Archives

Lean Product Development: Schedule for one week General Assembly & 500 Startups pre-accelerator

General Assembly recently partnered with 500 Startups to provide a pre-accelerator prep program for new graduates of of GA immersion programs. During the four week program, the startups will spend one week at GA’s SF campus learning the ins and out of lean product development.

Posted in Lean Startup, Startup

Guerrilla Marketing for Social Entrepreneurship

Here’s the syllabus for a new class I’m teaching on guerrilla marketing for social entrepreneurship at the Cube at UNC today. All the examples are at the bottom. Feel free to use the workshop in your own space. Timeline: 5-515 Introductions &

Posted in Education, Social Media, Startup

The pre-commitment mechanism for accountability in Lean Startup

Pre-commitment means deciding ahead of time what you’ll do if the results of a lean experiment turn out one-way or the other. It was one of the most effective tools I used this summer to move five startup teams from ideas to revenue in ten weeks.

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Posted in Lean Startup, Startup, Testing ideas in the real world

Class 15, Week 8 – Resources, Activities and Costs

This class looks at the startup’s key activities and resources, and how much they’ll cost, to make the product the business sells

Posted in Lean Startup, Startup, Testing ideas in the real world

Class 14, Week 7 – Writing for the web

Writing for the web is a critical skill that will impact a startup during all of its life phases. Writing will almost always be how the company introduces itself to potential customers and investors.

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Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Startup

Class 12, Week 6 – Storyboarding

Anytime you’ve seen an intro or explanatory video on the web, it started as a storyboard.

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Posted in Marketing, Social Media, Startup, Testing ideas in the real world

Class 11, Week 6 – Revenue Streams

Steve Blank defines “Revenue Model” as the strategy the company uses to generate cash from each Customer Segment. In short, it’s how the company gets paid.

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Posted in Lean Startup, Startup, Testing ideas in the real world

Class 8, Week 4 – Pitching!

Pitches should include data from the team’s experiments, embed stories so there is a narrative to the pitch, skip cliches , and use images not words!

Posted in Lean Startup, Startup, Testing ideas in the real world

Class 7, Week 4 – Customer Channels

The heart of the curriculum today was distribution channels. That is, the way customers are going to get their products or services delivered.

Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Class 5, Week 3 – Customer Segments and more lean startup experiments

Moving into the third week now of the startup accelerator, I’m starting to get more of a rhythm for how the business model canvas class is run.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Class 2, Week 1 – Legal matters and good experiments

I view good experiments as the most critical skill to improve as an entrepreneur. The problem to avoid is bi-fold: (1) throwing everything at the wall to see what sticks and (2) not completing experiments before starting new ones.

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Posted in Design, Education, Lean Startup, Startup, Testing ideas in the real world, Videos

Class 1, Week 1 – Business Model Canvas

The goal of the first class is to get the teams into “startup” mode. That means out of school mode, where they are supposed to be giving the right answer.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Agenda for kicking off a startup accelerator

I had an idea of what we needed to accomplish at the kickoff but I didn’t have a proper agenda I wanted to follow. In the true spirit of learning and entrepreneurship, I discovered that was a mistake! So here’s the agenda I wish I had made before the kickoff.

Posted in Education, Startup, Testing ideas in the real world

Ten week startup accelerator starts Monday at the University of Oklahoma

Week 1 of the startup accelerator at the University of Oklahoma

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

8 steps to building a successful coworking space

The 8 elements of building a successful coworking space that is part of the local business community as well as an engine for creativity, growth and jobs.

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Posted in Design, Marketing, Startup, success stories, Travel