Blog Archives

Startup Pitch Decks

While putting a pitch deck together for Inovev, I recently did some research on the current state of affairs in startup pitch decks. Here are some examples I found that are good starting points/ideas for discussion.

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Posted in Digital Marketing for Everyone, Marketing, Startup

Startup business model in medical industry @ WithoutModel.com [guest post]

Check out my co-authored/guest blog post on startup medo over at withoutmodel.com. The sharing economy is ready to take over MRI machines, now that it has conquered bikes, cars and apartments.  Berlin-based medneo is offering physicians and hospitals clinical MRI images on a pay-by-case

Posted in Lean Startup, Startup

Getting started with Lean Startup at Le Camping

I started mentoring a business called CoursAvenue (previously LeBonCours) at Le Camping.  Their goal is to make it easier to find local, well-reviewed classes on anything from yoga to dance to cooking.  I think of it as Yelp that can deep

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Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Digital Marketing at General Assembly London

Class follow-up post from digital marketing course at General Assembly London

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Startup, Travel

Digital Marketing with Lady Gaga

In “Digital Marketing for Everyone”, I teach my students that social media is not a place to sell.  Instead, it is a place to get your fans together as a community and bring them inside your process.  My friend and colleague Martin Kupp,

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Posted in Digital Marketing for Everyone, Guest Blog, Marketing, Social Media, Startup

Evaluating applications to Le Camping accelerator using Lean Startup methodology

I’ve been reading a lot about lean startup lately, getting ready to teach classes at ESCP – Paris Factory and Republikken in April. I’ve also been reviewing startup applications for the next season of Le Camping, here in Paris.  I want

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Posted in Digital Marketing for Everyone, Marketing, Startup

Digitally marketing “Digital Marketing for Everyone”

Shannon and I taught at General Assembly this week and had a great class of extremely diverse businesses.  We had a whole range of digital startups (videos, roommates, networking, renters), a non-profit matchmaker, a pharma development professional, a nostalgic candy

Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media, Startup

Danish “Digital Marketing” at Republikken, creative co-working space in Copenhagen

Yesterday I worked with three entrepreneurs, Carolina, Iben and Sophie, at Republikken in Copenhagen.  Since the class was so small I really got to know everyone which was fun for me. Carolina recently left Philips and is looking for a

Posted in Class follow-up, Digital Marketing for Everyone, Social Media, Startup

Understanding the traffic on your website

Web analytics answers three important questions: Where are my visitors coming from, what do they do on my site and when are they leaving.  I personally use Google Analytics to track these metrics but the principles will apply to any

Posted in Digital Marketing for Everyone, Marketing, Startup

Intro videos for home pages and landing pages

An explanatory video on your home page or landing page makes a great way to introduce yourself to new visitors.  I love comics and I think they make for compelling intro videos.  Here’s one I made recently for ColSpace that

Posted in Digital Marketing for Everyone, Marketing, Startup

Social Media Strategy for Startups

Social media platforms like Facebook and Twitter are great tools to use when identifying target customers, building a following and delivering content. In this post I’m going to talk about how we laid the foundation for The Billion Dollar Girls Club’s social media strategy.

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Posted in Marketing, Startup

How to use Yelp! A guide for the small business owner

Disclaimer: I use Yelp everyday.  Mostly to find restaurants and bars but occasionally for other local searches like dry cleaners and bars. Which is why you, the small business owner or startup, really needs to get on Yelp.  Because millions

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Posted in Marketing, Startup

“Productize” your knowledge

All the things you’ve learned during your life and your career, all the little tips and tricks you’ve picked up to get things done better and faster, could be very useful to other people as well.  You could share these

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Posted in Marketing, Startup

Redefining expert

The word “expert” has had some stressful times recently.   It seems like every other talking head on TV or on a blog is calling themselves  an expert.  There are even over 15,000 social media experts on Twitter.  That number tripled

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Posted in Marketing, Startup

The 30-second Guide to Finding Your Passion

You probably have those moments where you wonder what “this” is all about and what you should be doing with your “life”.  Congratulations, that means you’re thinking about what you should do with your time and what makes you happy. 

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Posted in Startup