Blog Archives

Heat Mapping to Register Preferences

How to register the intensity of respondents’ preferences to a survey

Posted in Class follow-up, Lean Startup, Marketing, Testing ideas in the real world

Tracking Lean Startup experiments

Here are a few tools you can check out for tracking Lean Startup experiments. This is a very common question from both my work with startups through the Lean Accelerator as well as from big companies learning rapid prototyping/testing at General Assembly.

Posted in Class follow-up, Lean Startup, Testing ideas in the real world

The pre-commitment mechanism for accountability in Lean Startup

Pre-commitment means deciding ahead of time what you’ll do if the results of a lean experiment turn out one-way or the other. It was one of the most effective tools I used this summer to move five startup teams from ideas to revenue in ten weeks.

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Posted in Lean Startup, Startup, Testing ideas in the real world

From Launch Pad to Demo Day

In between class 15 (Resources and Costs) and demo day, the students worked on financial modeling and prepping their presentations.

Posted in Digital Marketing for Everyone, Education, Lean Startup, Testing ideas in the real world

Class 15, Week 8 – Resources, Activities and Costs

This class looks at the startup’s key activities and resources, and how much they’ll cost, to make the product the business sells

Posted in Lean Startup, Startup, Testing ideas in the real world

MVP examples from the real world

Here are a variety of Lean Startup-style MVP examples from businesses that I’ve worked with.

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Posted in Lean Startup, Testing ideas in the real world

Class 12, Week 6 – Storyboarding

Anytime you’ve seen an intro or explanatory video on the web, it started as a storyboard.

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Posted in Marketing, Social Media, Startup, Testing ideas in the real world

Class 11, Week 6 – Revenue Streams

Steve Blank defines “Revenue Model” as the strategy the company uses to generate cash from each Customer Segment. In short, it’s how the company gets paid.

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Posted in Lean Startup, Startup, Testing ideas in the real world

Class 8, Week 4 – Pitching!

Pitches should include data from the team’s experiments, embed stories so there is a narrative to the pitch, skip cliches , and use images not words!

Posted in Lean Startup, Startup, Testing ideas in the real world

Class 7, Week 4 – Customer Channels

The heart of the curriculum today was distribution channels. That is, the way customers are going to get their products or services delivered.

Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Class 6, Week 3 – Customer Acquistion

This week the teams asked to discuss customer acquisition. I structure the curriculum to be as helpful as possible for their current problems.

Posted in Education, Lean Startup, Marketing, Testing ideas in the real world

Class 5, Week 3 – Customer Segments and more lean startup experiments

Moving into the third week now of the startup accelerator, I’m starting to get more of a rhythm for how the business model canvas class is run.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Class 2, Week 1 – Legal matters and good experiments

I view good experiments as the most critical skill to improve as an entrepreneur. The problem to avoid is bi-fold: (1) throwing everything at the wall to see what sticks and (2) not completing experiments before starting new ones.

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Posted in Design, Education, Lean Startup, Startup, Testing ideas in the real world, Videos

Class 1, Week 1 – Business Model Canvas

The goal of the first class is to get the teams into “startup” mode. That means out of school mode, where they are supposed to be giving the right answer.

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Agenda for kicking off a startup accelerator

I had an idea of what we needed to accomplish at the kickoff but I didn’t have a proper agenda I wanted to follow. In the true spirit of learning and entrepreneurship, I discovered that was a mistake! So here’s the agenda I wish I had made before the kickoff.

Posted in Education, Startup, Testing ideas in the real world