Blog Archives

Ten week startup accelerator starts Monday at the University of Oklahoma

Week 1 of the startup accelerator at the University of Oklahoma

Posted in Education, Lean Startup, Startup, Testing ideas in the real world

Going on television

On Friday I went on television for the first time. Honestly, it was nerve wracking to start. I don’t feel comfortable being interviewed – I’d rather just talk and teach.

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world

Entrepreneurship thrives in Tulsa

I went up to Tulsa this week to hang out with OU’s Center for the Creation of Economic Wealth (CCEW) and their very own Taylor Potter. She arranged a whirlwind tour of Tulsa and setup a few workshops with local entrepreneurs.

Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Marketing, Testing ideas in the real world, Travel

Kickstarter success: funding a creative project

Julia Halpin successfully funded a $3500 campaign on Kickstarter for her recent dance project that included six dancers and thirty minutes of choreography, greatly eclipsing all of her previous projects in size and scope.  I asked her to sit down on Skype with

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Posted in Lean Startup, Marketing, success stories, Testing ideas in the real world

The head fake: great exercises for teaching entrepreneurship

“If skill could be gained by watching, every dog would become a butcher.” —Turkish proverb (compliments to Tim Ferriss and the Four Hour Chef) Sitting in a room listening to someone speak for an hour or two has rarely worked

Posted in Design, Education, Lean Startup, Testing ideas in the real world

How Sparkes Wellness sold out a private event in three days

Elyse Sparkes, both a student of “Digital Marketing for Everyone” and a swing dancing friend, teaches mindful movement training at Sparkes Wellness.  She recently sold out a private event at $450 per person in a few days.  I wanted to

Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Social Media, success stories, Testing ideas in the real world

Lean testing creative ideas with ESCP Paris Factory

I’m giving a presentation on how creatives can lean test their ideas today at ESCP’s Paris Factory with Martin Kupp.  I’m going to open with a story about trying to bring Indian designer jewelry to market in New York City

Posted in Class follow-up, Lean Startup, Testing ideas in the real world

Getting groovy with “Lean Startup”

Last week I taught a class on Lean Startup at Republikken.  In this post I’m going to introduce the two tools I think you need to get started with Lean Startup. The two most important Lean Startup tools – MVPs

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Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Testing ideas in the real world

How creatives can use social media to engage their audience

I gave a presentation/workshop at Paris Factory (hosted by ESCP) today with Professor Martin Kupp.  We talked about how creatives can effectively use social media.  Here’s the official description (+ introductions in French!) For the past two years I’ve been

Posted in Class follow-up, Digital Marketing for Everyone, Education, Marketing, Social Media, Testing ideas in the real world

Getting started with Lean Startup at Le Camping

I started mentoring a business called CoursAvenue (previously LeBonCours) at Le Camping.  Their goal is to make it easier to find local, well-reviewed classes on anything from yoga to dance to cooking.  I think of it as Yelp that can deep

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Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

On Usability: Other Resources

This is what I’m reading about for usability testing. Carter Cleveland wrote a great summary about different ways to do usability testing.  Read it here. Webgrrls got create with using the Flip (inexpensive video camera) to record tests.  Read it

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Posted in Testing ideas in the real world

Software commando usability test for $30 in Cliff Bars

Usability testing, required for rapid iteration, can be expensive, requires advanced planing and diverts programmers’ valuable time. A better solution is to hire a commando usability tester who can work directly with your programmers to determine what features need to be tested and analyze user feedback. A proficient tester in a public venue can generate quality feedback quickly for very low cost at almost any time of day.

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Posted in Testing ideas in the real world

Want instant usability feedback? Try a commando test

Usability testing is when programmers have normal people like you and me test out their software to see if it works.  Traditional usability testing tends to require outside people finding services and can be expensive, inefficient and time consuming.  This

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Posted in Testing ideas in the real world