Blog Archives

Book Review: Digital Body Language by Steven Woods

Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Eloqua turns customer acquisition into a measurable and repeatable automated process. Takeaways 1. Buying has changed.  I’m not a salesman by trade,

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Posted in Book Review

How to use Yelp! A guide for the small business owner

Disclaimer: I use Yelp everyday.  Mostly to find restaurants and bars but occasionally for other local searches like dry cleaners and bars. Which is why you, the small business owner or startup, really needs to get on Yelp.  Because millions

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Posted in Marketing, Startup

Please charge, it’s good for you

A big question startups face is how much they should charge for their product.  My reflex answer is as much as you possibly can.  In his book Tim Ferriss recommends pricing high and then justifying later.  And there is little

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Posted in Marketing