Blog Archives

Digital Marketing for charities and non-profits, with Catchafire

Last night I taught a class, sponsored by Catchafire, on how non-profits can market themselves.  The typical student for “Digital Marketing for Everyone” is an entrepreneur thinking about how to bring a new product to market.  It was a really fun experience

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Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Social Media Strategy for Startups

Social media platforms like Facebook and Twitter are great tools to use when identifying target customers, building a following and delivering content. In this post I’m going to talk about how we laid the foundation for The Billion Dollar Girls Club’s social media strategy.

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Posted in Marketing, Startup