Blog Archives

How does your customer make a decision to buy from you?

I had a great class with students at 3rd Ward last week.  Teaching here always feels like going home!  And I signed up with the Education Department here to build out a few different versions of the course that will

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Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

How to use Yelp! A guide for the small business owner

Disclaimer: I use Yelp everyday.  Mostly to find restaurants and bars but occasionally for other local searches like dry cleaners and bars. Which is why you, the small business owner or startup, really needs to get on Yelp.  Because millions

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Posted in Marketing, Startup

Redefining expert

The word “expert” has had some stressful times recently.   It seems like every other talking head on TV or on a blog is calling themselves  an expert.  There are even over 15,000 social media experts on Twitter.  That number tripled

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Posted in Marketing, Startup

You don’t have to be perfect to get started

A camera phones frequently take a better pictures than the best SLR.  A good photograph is more about capturing a unique moment than megapixels or shutter speed.  The best tool for the job may very well be the one that

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Posted in Startup

Sell it out of your trunk!

Tom’s Shoes founder recommends putting the most simple iteration of your product into the market and seeing how people respond.  He warns against wasting time with expensive market surveys and product development cycles.  This is particularly true if you are

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Posted in Marketing, Startup