Blog Archives

Getting groovy with “Lean Startup”

Last week I taught a class on Lean Startup at Republikken.  In this post I’m going to introduce the two tools I think you need to get started with Lean Startup. The two most important Lean Startup tools – MVPs

Tagged with: , , ,
Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Testing ideas in the real world

How does your customer make a decision to buy from you?

I had a great class with students at 3rd Ward last week.  Teaching here always feels like going home!  And I signed up with the Education Department here to build out a few different versions of the course that will

Tagged with: , , ,
Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Use your customers’ questions to simply create compelling content

This week I did a workshop with the New York Association of Collaborative Professionals.  Collaborative professionals (CP) work with couples getting a divorce and offer a respectful, dignified approach as an alternative to a litigated (and frequently destructive) divorce.  I find

Tagged with: , , ,
Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Digital Marketing at General Assembly London

Class follow-up post from digital marketing course at General Assembly London

Tagged with: ,
Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Startup, Travel

Digital Marketing with Lady Gaga

In “Digital Marketing for Everyone”, I teach my students that social media is not a place to sell.  Instead, it is a place to get your fans together as a community and bring them inside your process.  My friend and colleague Martin Kupp,

Tagged with: , , ,
Posted in Digital Marketing for Everyone, Guest Blog, Marketing, Social Media, Startup

Digital Marketing for charities and non-profits, with Catchafire

Last night I taught a class, sponsored by Catchafire, on how non-profits can market themselves.  The typical student for “Digital Marketing for Everyone” is an entrepreneur thinking about how to bring a new product to market.  It was a really fun experience

Tagged with: , , ,
Posted in Class follow-up, Digital Marketing for Everyone, Marketing, Social Media

Bring your fans inside your process

I taught ‘Digital Marketing’ at the 3rd Ward on Wednesday.  3rd Ward is where I first started teaching and the students there tend to be creative professionals like artists, photographers, craftsmen and authors.  In this class there was also a family

Tagged with: ,
Posted in 3rd Ward, Class follow-up, Digital Marketing for Everyone, Marketing, Social Media