Blog Archives

Pushing social media responsibility down to the lowest possible level

In my role as social media lead at IBM for a competitive team on Oracle, and editor for the blog, I’ve been thinking about the best place to put the responsibility for social media activity. And then I read

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Posted in IBM

John Boyd and social media marketing

I recently finished Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram.  The book tells the story of an Air Force fighter pilot who brought a radically different way of thinking about buying and flying fighter

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Posted in Book Review, IBM, Marketing