Blog Archives

Getting groovy with “Lean Startup”

Last week I taught a class on Lean Startup at Republikken.  In this post I’m going to introduce the two tools I think you need to get started with Lean Startup. The two most important Lean Startup tools – MVPs

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Posted in Class follow-up, Digital Marketing for Everyone, Lean Startup, Testing ideas in the real world

Getting started with Lean Startup at Le Camping

I started mentoring a business called CoursAvenue (previously LeBonCours) at Le Camping.  Their goal is to make it easier to find local, well-reviewed classes on anything from yoga to dance to cooking.  I think of it as Yelp that can deep

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Posted in Lean Startup, Marketing, Startup, Testing ideas in the real world

Evaluating applications to Le Camping accelerator using Lean Startup methodology

I’ve been reading a lot about lean startup lately, getting ready to teach classes at ESCP – Paris Factory and Republikken in April. I’ve also been reviewing startup applications for the next season of Le Camping, here in Paris.  I want

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Posted in Digital Marketing for Everyone, Marketing, Startup