Blog Archives

Market Testing Marketing Strategies

I wrote a post about testing marketing campaigns before they go live for the Datacap Blog this week. Check it out here –>  http://datacapblog.com/process/testing-on-the-edge-of-a-cliff/ ———————————————————————————————— Edging back off the cliff, attached to a climbing anchor by a “rope” barely thicker

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Posted in Marketing

Book Review: Digital Body Language by Steven Woods

Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Eloqua turns customer acquisition into a measurable and repeatable automated process. Takeaways 1. Buying has changed.  I’m not a salesman by trade,

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Posted in Book Review

The State of Inbound Marketing

I recently completed the Thirty Day Challenge and I really want to take my hat of to Ed Dale and his team for creating an amazing product.  It’s free, it takes about an hour a day for thirty days (interactive,

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Posted in Marketing

“Productize” your knowledge

All the things you’ve learned during your life and your career, all the little tips and tricks you’ve picked up to get things done better and faster, could be very useful to other people as well.  You could share these

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Posted in Marketing, Startup

Redefining expert

The word “expert” has had some stressful times recently.   It seems like every other talking head on TV or on a blog is calling themselves  an expert.  There are even over 15,000 social media experts on Twitter.  That number tripled

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Posted in Marketing, Startup

Please charge, it’s good for you

A big question startups face is how much they should charge for their product.  My reflex answer is as much as you possibly can.  In his book Tim Ferriss recommends pricing high and then justifying later.  And there is little

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Posted in Marketing

Sell it out of your trunk!

Tom’s Shoes founder recommends putting the most simple iteration of your product into the market and seeing how people respond.  He warns against wasting time with expensive market surveys and product development cycles.  This is particularly true if you are

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Posted in Marketing, Startup

The death of Wii cooking

Another typical Tuesday night in New York City – pretending I’m on the set of How I Met Your Mother and I really don’t have anything better to do than hang out across the hall with some friends (who happen

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Posted in Calvin and Hobbes, Startup