Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Eloqua turns customer acquisition into a measurable and repeatable automated process. Takeaways 1. Buying has changed. I’m not a salesman by trade,…
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Book Review: Digital Body Language by Steven Woods
Tagged with: business, Business marketing, Business/Finance, co-founder, Demand generation, Eloqua, Entrepreneurship, leader, Marketing, Relationship marketing, Sales, Sales process, salesman, Selling, Steven Woods, Technology/Internet
Posted in Book Review
Posted in Book Review
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In the summer of 2014, five new startups went through a Lean Startup-focused Accelerator. This book explores the lessons learned from the Accelerator with real stories told by the participants.
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