Blog Archives

Class 14, Week 7 – Writing for the web

Writing for the web is a critical skill that will impact a startup during all of its life phases. Writing will almost always be how the company introduces itself to potential customers and investors.

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Posted in Digital Marketing for Everyone, Lean Startup, Marketing, Startup

New syllabus: Writing, Analytics and Optimization

“Digital Marketing for Everyone” was designed to answer the question “What should I be doing for my business?”, digital marketing-wise.  I got feedback from students that after taking that class, they now want to know “Is it working?”  This new class will

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Posted in Digital Marketing for Everyone, Marketing, Social Media