Books I Recommend

Books on innovation and entrepreneurship

Nail it then Scale It – My hands down favorite. Read this if nothing else to get a great look at customer development that works
Scaling Up Excellence – how to build and discover pockets of excellence in your company and then scale them. A must read for the corporate leader instilling entrepreneurship in her team
A Practical Approach to Large-Scale Agile Development: How HP Transformed LaserJet FutureSmart Firmware – A story of an agile transformation of 400 engineer team. Excellent read with many good pieces of advice
Scrum and XP from the Trench – Stories of using scrum and XP in the real world, told in everyday language
Four-Hour Workweek – work smarter, not harder
Little Bets – the basis of my philosophy on running lots of small tests
The Five Dysfunctions of a Team – simple book, excellent concept, build better teams
Delivering Happiness – build a fantastic company with a strong culture
Eleven Rings – Phil Jackson’s guide to success. It isn’t about the talent, it’s about the team.
Lean Startup – this is where it all began for me

Books I recommend for digital marketing

Four-Hour Work Week for lifestyle design and as the best place to start for everything else
Groundswell for social
The Long Tail for internet niche
SEO for 2012 for SEO (or the more recent versions!)
Advanced Google Adwords for Search Engine Marketing
Digital Body Language for understanding web visitor traffic
Advanced Web Analytics for analytics web visitor traffic
Don’t Make Me Think for web usability and calls to action
Killer Facebooks Ads for understanding Facebook marketing

I also read non-marketing books!  Here are some I love

Moneyball – changed the way we look at baseball (and sports)
Lord of the Rings – best fantasy novel of all time
Killer Angels – a civil war book unlike any other
Four-Hour Workweek – pipedream or game changer?  you decide.
Rework – you will wish you worked like this team.  No BS.
The Botany of Desire – will forever change how you look at food
The Adventures of Kavalier and Clay – one of my all time favorite reads
A Year in the Merde – you’ll laugh.  promise.  twice as hard if you know a french person.
Secrets of Power Negotiating – never lose another argument, with anyone.
Rich Like Them – learn how people got rich.  clever book.
The Dictator’s Handbook – Changed forever how I understand politics.  A must read.



2 comments on “Books I Recommend
  1. Courtney Baker says:

    If you haven’t read it, I really recommend Switch by Chip and Dan Heath as a non-marketing book. I’ve bought this book for many of my friends for different reasons.

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